marketing Reality shows

5 marketing lessons you learn from reality shows

You will notice that millions of viewers are watching reality shows like ‘American Idol’, ‘Big Brother’ or ‘Survivor’. People seem to love these shows more than the regular TV dramas series or other shows. Have you ever thought why? People enjoy looking into the lives of real people rather than a fictitious character on television. […]

Acquisition Twitter

All about the acquisition of Summize by Twitter

Twitter is one of the most popular social media platforms today. The platform is used for social interaction and for businesses as well. You must have heard that Twitter has bought the search engine Summize. The company was bought for about $15 million. Summize has grown very fast. The search engine was processing more than […]

Google Analytics marketing

6 ways you can use Google Analytics to improve your marketing efforts

Google Analytics is a very useful tool. Many websites use this tool to monitor their marketing efforts. However, they don’t use it to the full potential. According to a study, about 80% of the e-commerce retailers don’t make the full use of Google Analytics.  The basic things that you can see from Google Analytics are […]