marketing Reality shows

5 marketing lessons you learn from reality shows

You will notice that millions of viewers are watching reality shows like ‘American Idol’, ‘Big Brother’ or ‘Survivor’. People seem to love these shows more than the regular TV dramas series or other shows. Have you ever thought why? People enjoy looking into the lives of real people rather than a fictitious character on television. […]

Google Analytics marketing

6 ways you can use Google Analytics to improve your marketing efforts

Google Analytics is a very useful tool. Many websites use this tool to monitor their marketing efforts. However, they don’t use it to the full potential. According to a study, about 80% of the e-commerce retailers don’t make the full use of Google Analytics.  The basic things that you can see from Google Analytics are […]